Ivory County Noida: Worth the price tag?

Saw this video of Ivory County in Sector 150, Noida. Those 4/5 BHK apartments look HUGE. But are they really worth the ultra-luxury price they're asking? The video mentioned it's a new launch, so I'm guessing prices are still negotiable. Location seems good, but is Sector 150 really that prime? What's your take on the value for money here? Is it overpriced or a good deal considering the size and amenities?