Gurugram builders: Is quality just a marketing gimmick?

Been looking for 8 months now and it's getting exhausting. I work in real estate, but buying my own place in Gurugram, especially around Golf Course Ext, just hits different. Everyone talks up DLF's brand name and M3M's flashy designs, but what's the actual ground reality for construction quality post-possession? I've seen enough "premium" projects with plaster cracks and seepage within a year. Is it just me, or do Emaar and Godrej actually deliver on finish and not just super area numbers? Honestly, I'm tired of the marketing spin. Are any of these builders genuinely good for a long-term end-user, or is it all just investor-grade hype? Tell me which builder you'd trust for quality and on-time delivery. Change my mind if I'm wrong.