Is Chaitra pre-launch pricing a real discount for investors?

After 10 years of renting, I'm fed up. ₹1.3 Cr for a 3BHK in Nagarbhavi seems a lot. Looking at Chaitra Constructions, is their pre-launch pricing actually a real discount for investors? Or is it just marketing hype? Also, what’s the true all-in cost here? Beyond property price, what other charges hit hard in Bangalore? Trying to pick the smartest payment plan for best ROI.