Is negotiation a myth in Delhi's primary property market?

Since last year, I've been eyeing properties, upgrading from my 2BHK in Dwarka. Honestly, I'm finding it near impossible to negotiate prices in places like Shanti Niketan. Builders like Goyal Builders quote ₹3.5Cr for a 3BHK and won't budge much. Everyone talks about 'negotiation power' but I think it's mostly a myth in Delhi's primary market. Pre-launch offers bhi bas naam ke hain, actual savings toh dikhti nahi. Secondary market mein shayad thoda scope hai, but new projects? Forget it. Change my mind.