Jacob & Co in Noida: Overhyped or Game-Changer?

Has anyone checked out the video on the M3M x Jacob & Co project coming to Noida? The 3D model looks pretty wild. I'm curious to know what everyone thinks about the location on the Noida Expressway and if the pricing justifies the 'ultra-luxury' label. Is this the future of Noida real estate, or just another hyped project?