M3M Jacob & Co Noida: Itna price worth it hai kya?

Came across this video on M3M Jacob & Co Residences in Noida. It talks about those branded ultra-luxury 3, 4, 5 BHK flats in Sector 97. They're pushing it as super premium, low-density living, which sounds great. But honestly, for Noida, the price point for something this 'ultra-luxury' feels a bit high to me. Is that Jacob & Co branding enough for such a premium? Kya aap logon ko lagta hai it's true value for money, ya just a hype? Anyone checked it out on ground?