M3M Jacob & Co Noida - Worth the Hype?

Hey guys, found this video on the M3M Jacob & Co project in Noida. Pehla branded residence hai India mein, toh thoda unique toh hai. Sector 97 mein location bhi sahi lag rahi hai. What do you all think about branded residences? Is it just fancy marketing, or does it really add value? Share your thoughts!