Noida investment: Sector matters more than builder reputation?

Okay I'll be honest — fed up of renting. Finally taking the plunge in Noida. But confused! Sector 39 mein dekh raha hu. Kya kisi ko pata hai which sectors are actually good for appreciation in 2026-27? Unitech Group ka track record sahi nahi hai... but location toh achha hai. Should I focus more on location?