Noida Luxury Comeback: Believe the Hype?

Saw this video breaking down the upcoming luxury projects in Noida by Sobha, Godrej, and Experion. Apparently, they're launching soon at under ₹16,000 psf! Seems like a turning point for the Noida market. What are your thoughts on these big names entering the area? Is this a real luxury comeback, or just clever marketing?