Noida's 'premium' builder quality is a total myth.

Is premium builder construction quality in Noida really just marketing fluff? I'm eyeing flats in Sector 150, maybe Godrej or ATS, also checking Gaursons or Mahagun in Noida Extension. Honestly, I work in real estate, but buying for myself feels totally different. I hear so many stories about plaster cracks, seepage issues popping up even from big names a year or two after possession. And don't even get me started on hidden charges – PLC, EDC, maintenance deposits. They always seem to surprise buyers at handover, adding lakhs. Which builder is actually transparent and delivers on quality *and* pricing? Not sure if I should trust the brochures anymore. What's your real experience, off the record?