R
Rajesh Pillai
posted on 7 MayPre-launch discounts are a myth for real investors
Did some deep dive research this week on Gurugram properties, specifically around Sector 37D. Everyone glorifies 'pre-launch discounts' from builders like Palm Floors, but honestly, I think it's mostly marketing hype for investors like us based abroad. You're better off negotiating hard on ready-to-move or secondary market units. Can you realistically shave off more than 5-7% on new projects, even with a strong offer? I'm based in Dubai and can't do constant site visits, so I'm trying to figure out where the real negotiation power lies. Change my mind.
#negotiation-tactics#pre-launch#secondary-market#gurugram-investment#roi
Comments
Bhai, I'm also looking in Sector 37D. Palm Floors ka toh naam suna hai. But what kind of 'deep dive' data did you find? Are these 5-7% discounts even on the base price or just some hidden charges? And for NRIs like us, what's the real ground reality?
U3, those 5-7% are usually on the base price, but builders cunningly add extra charges later like PLC or floor rise. My 'deep dive' was looking at RERA filings for actual sold prices vs advertised. Palm Floors Aura ka RERA ID is GGM/XXXX/YYYY/2021. Always check the agreement carefully for all these hidden costs. The ground reality is, what they show as discount, they recover elsewhere.
Totally agree with your point, U1. Pre-launch is mostly FOMO. Builders just raise prices closer to possession anyway. Mera ek friend ne near Airport Road book kiya tha, aur uska possession 1.5 saal delay ho gaya. No real discount ultimately, just a headache.
Totally agree with U2 and U7. These builders just use 'pre-launch' to fund their next project. It's a trap for first-time buyers.
Sahi baat hai! Mera cousin in Basai also faced similar issues with a builder extending possession dates multiple times. Mental peace lost.