Pune property search: Are brokers actually helping my ROI?

₹95 lakh for a 3BHK in Hadapsar felt high, even for Icon Group. I've spoken to 3 different brokers for the same project, and each quotes a slightly different 'best' price or 'special' discount. Honestly, it's confusing. Are these spot discounts real, or just broker commissions being played around with? My parents keep saying go direct to the builder for better deals, but brokers promise more options. For an investor, which approach actually gives better overall value? Is there more negotiation room in the secondary market for a better total acquisition cost?