Sector 96: Prices justified or just builder hype?

Been tracking Sector 96 prices for months. Honestly not sure if they're worth it. I work in real estate, so I see through the marketing. The super area vs carpet area games are strong here. The metro connectivity *is* good, I'll give them that, but is it enough to justify the premium? Has anyone actually bought here recently? What kind of negotiation room did you get? Off the record, is resale potential decent? Am I missing something?