Stuck on Gurugram property deals, need investor insights.

Honestly not sure if I'm thinking right about pre-launch deals in Gurugram. Is early-bird pricing for something like a Ganpati project near Sector 31 actually a discount, ya bas marketing hype hai? I'm looking for a solid ROI, not just an initial low price. Also, spot discounts pe kitna negotiation possible hai from builders? Seems like they rarely budge much, especially for ready-to-move. Kya koi real deal mila hai kisi ko?